Lassa offers high quality products with affordable prices to smart shoppers who seek value for money tyres.
Lassa Tyres are produced under high quality assurance of Brisa Bridgestone Sabancı Tyre Manufacturing Inc. which leads to low claim ratios. Once consumers try Lassa, they tend to repurchase and become loyal customers.
Tyres produced by Lassa are approved by trusted independent test institutes such as TÜV SÜD.
Lassa offers two different warranty programs; Damage Warranty for 18 months and Mileage Warranty up to 30,000 miles. These programs give consumers the necessary confidence in the Lassa brand even before the purchase which enables trial and increase repurchasing after trial.
Lassa provides various merchandising materials such as tyre stands, branded signboards, posters, roll-up banners, flags, work clothes and etc. to increase visibility within the tyre shops and enhance the brand awareness.
Lassa supports marketing and brand investments on dealers and consumers in order to increase brand awareness and consumer demand on Lassa Tyres. As well as global campaigns, Lassa focuses on local marketing investments such as digital marketing, social media advertising, radio advertising, outdoor branding, dealer meetings and etc.
Lassa supports various kind of sell-out campaigns like Amazon voucher, merchandising gifts, etc. to accelerate tyre sales from Lassa sales points.
Lassa official dealers are pinned in Lassa Tyres official website lassa.com which enables consumers to reach the nearest Lassa sales point easily and create traffic to Lassa sales points accordingly.